Strengthening Brand Awareness, MSIG Indonesia Brings Interactive Activities to BINUS Simprug School Play 2026

MSIG Indonesia participated in the BINUS Simprug School Play 2026, held on Friday, April 17, 2026, at the MNC Jakarta Concert Hall in Central Jakarta. The event is an annual original musical production by BINUS Simprug School, which has become a long-standing tradition involving both students and teachers in the creative process and performance.

The event serves not only as a stage for students to showcase their talents in performing arts such as acting, singing, and dancing, but also as a platform to develop skills in production and event management. It was attended by a wide range of participants, including students, parents, and educators.

As part of its participation, MSIG Indonesia hosted a booth featuring two types of activities tailored to different audience segments. The first activity focused on introducing Travel Insurance and Sport Insurance products, aimed at adult visitors such as parents and teachers. This initiative was designed to provide education and awareness of protection products relevant to modern, active lifestyles.

The second activity featured a mini football game, where participants were invited to kick a ball toward target holes in a goal. This interactive game became a highlight for students and children, offering an engaging and enjoyable experience.

As part of efforts to promote a regional campaign and strengthen brand identity, MSIG Indonesia also incorporated its regional mascot, Mamori-chan, into the visual design as a central theme. This element not only enhanced the overall visual presentation but also created a more relatable and engaging experience, particularly for younger audiences.

Through this initiative, MSIG Indonesia not only focused on product introduction but also strengthened brand awareness through a more interactive and relevant approach for various audience segments. Moving forward, MSIG Indonesia aims to continue delivering initiatives that bring the company closer to the community, especially in supporting active lifestyles such as travel and sports.